That really suits them. With the help of the platform mode, users do not need to go to the offline to compare one by one, but can easily solve the problem through the online mode. Under the joint boost of the B-side and C-side traffic dividends, the Double Eleven carnival has been pushed from one peak to another. When more and more traffic is gathered on the platform, the pain points and problems encountered offline are now starting to appear online. In the face of so many merchants and so many platforms, users can no longer easily and quickly find products and services that are truly suitable for them, and the contradiction between supply and demand has become prominent. How to find ways and means to resolve the contradiction between supply and demand has become the key to special database making Double Eleven carnival again. Whether it is the early new retail or the increasingly popular digital economy now, it is essentially solving the contradiction between supply and demand. In essence. The reason for the increasingly silent Double 11 lies in the contradiction between the backward production and supply of commodities and the escalated consumer demand. When we find a way and method to solve this contradiction, Double Eleven can realize the re-carnival in the true sense. 3. Traffic is no longer magical, and empowerment has become a weapon for double 11 revelry In the era of e-commerce, traffic is the lifeline of almost all platforms. Therefore, what we see is that the major platforms continue to develop channels and build ecosystems in order to obtain traffic.