Social media management can be made easier for some businesses by using social media management tools. Which social media channels have the best ROI? Businesses' willingness to engage with social media, whether it comes naturally to them or is a serious challenge, is driven by the high return on investment it offers.
A significant number of companies surveyed reported that social media provides a higher return on investment than email marketing, offline Color Correction Service advertising, paid search ads, and SEO: More than half of all e-commerce businesses surveyed said social media marketing provided their highest return on investment. That number increased for businesses that earned between $1,000,001 and $5,000,000, with 64% giving social media the top spot in 2018.