Since 2020, under the influence of private domain operations, the sports and fitness field is also trying some new practices, such as the 21-day check-in and fat-reduction camp in WeChat groups. The punch-in camp focuses on dietary intake and helps users to adjust their dietary structure and daily routine. The operator publishes a diet plan in the group every day, and encourages each member in the group to punch in 3 meals and changes in weight. Those who persist can also get follow-up 1v1 guidance.
The 1V1 guidance can meet the more personalized needs of users. With Country Email Listthe official meal replacement food, according to the user's personalized fat reduction needs, the user's diet content is tracked every day, and the instructor adjusts the diet structure according to the weight change. Not only is it more healthy and scientific, the encouragement of the instructor also provides emotional value to the user.
Faced with people's more diverse, personalized, and online health needs, gyms can adopt a combination of online and offline exercise methods. Online has the convenience of customer acquisition, operation, dissemination, etc., offline has the advantages of professional content and rich scenes, online and offline empower each other, provide people with professional and rich sports scenes, meet people’s diverse demands, to attract and retain users.
You can try to use the combination of WeChat private domain traffic operation + scenario-based content services + commercial monetization to attract and retain users and increase commercial income. The reference method is as follows:
1. Create a private WeChat group
According to the above development opportunities, offline gyms can refer to the 21-day fat-reduction punch-in camp model to set up a 21-day punch-in activity for physical and mental health. First find users with physical and mental health appeals, and set up a 21-day physical and mental health check-in WeChat group.
The epidemic is a good catalyst for forming such a punch-in group. The fear of disease and the desire for health make people have a natural affinity for physical and mental health punch-in groups.