Now that you have found prospects to target, the next step is to qualify prospects or leads.
Lead qualification is the process of determining which leads are most likely to become great customers and focus on them first.
Inbound and outbound leads are qualified differently.
Your website will be the primary channel to get qualified leads, and you can do this by including an inquiry form to sort the wheat from the chaff.
Include a form on your website that collects the following prospect information:
What you are looking for
What you are investing
When you’re looking to start
Name, email, URL, and telephone
In this example, here are the three questions a visitor is asked.
Question 1. What help do you need?
What are you looking for help with?
Question 2. What is your budget?
What kind of budget can you afford?
Question 3. When are you looking to start?
When are you looking to start?
If the prospect is a highly qualified lead, they are invited to book a call.
Booking a call with a qualified prospect
A less-qualified lead can sign up for a newsletter.
Nudging less-qualified prospects to sign up for a newsletter
If you’re using SEO or PPC, a form or call to action should ideally be located above the fold of the browser on your landing pages. The following examples are from the website of another Ahrefs blog contributor, Sam Underwood:
recommended name is what makes affiliate marketing such a powerful pillar of digital
Landing page of Sam Underwood's SEO services
You must gather information whatsapp number list beyond their niche and company name to qualify an outbound prospect.
A Content Explorer report contains metrics such as Domain Rating (DR), referring domains, website traffic, and website traffic value. That’s valuable data to include in your outreach.
1. Export list from Content Explorer into Google Sheets
Following on from step #2 above, here’s an example of the report exported from Content Explorer into Google Sheets: