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Seo Expert
Jul 30, 2022
In General Discussion
Since 2020, under the influence of private domain operations, the sports and fitness field is also trying some new practices, such as the 21-day check-in and fat-reduction camp in WeChat groups. The punch-in camp focuses on dietary intake and helps users to adjust their dietary structure and daily routine. The operator publishes a diet plan in the group every day, and encourages each member in the group to punch in 3 meals and changes in weight. Those who persist can also get follow-up 1v1 guidance. The 1V1 guidance can meet the more personalized needs of users. With Country Email List the official meal replacement food, according to the user's personalized fat reduction needs, the user's diet content is tracked every day, and the instructor adjusts the diet structure according to the weight change. Not only is it more healthy and scientific, the encouragement of the instructor also provides emotional value to the user. Faced with people's more diverse, personalized, and online health needs, gyms can adopt a combination of online and offline exercise methods. Online has the convenience of customer acquisition, operation, dissemination, etc., offline has the advantages of professional content and rich scenes, online and offline empower each other, provide people with professional and rich sports scenes, meet people’s diverse demands, to attract and retain users. You can try to use the combination of WeChat private domain traffic operation + scenario-based content services + commercial monetization to attract and retain users and increase commercial income. The reference method is as follows: 1. Create a private WeChat group According to the above development opportunities, offline gyms can refer to the 21-day fat-reduction punch-in camp model to set up a 21-day punch-in activity for physical and mental health. First find users with physical and mental health appeals, and set up a 21-day physical and mental health check-in WeChat group. The epidemic is a good catalyst for forming such a punch-in group. The fear of disease and the desire for health make people have a natural affinity for physical and mental health punch-in groups.
Fourth, the future development trend of offline gym content media
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Seo Expert
Jul 30, 2022
In General Discussion
he current state of the fitness industry 1. It is difficult for offline physical gyms to survive In 2020, under the heavy blow of the epidemic, due to the lack of customer sources, the income has dropped sharply or even no income, and a large number of gyms have chosen to close and withdraw as a last resort. The chain gyms that our company cooperated with also closed in Country Email List the second half of 2020, and until now we have not found a new cooperative gym. According to the 2021 work fitness industry data report released by Zhiyan Consulting, there will be 5,555 fewer fitness clubs and 8,870 fitness studios in 2020. Coupled with the entry of a large number of online fitness players, offline gyms are struggling to survive. . ‍ S 2. The traditional fitness places are health room equipment or outdoor running, but due to the impact of the epidemic, outdoor and gyms have more constraints, people's fitness habits have changed rapidly, and more personalized and private home fitness and online fitness needs have been derived. . The epidemic did not create a demand for home fitness, but accelerated the refinement and change of fitness scenarios. For many busy white-collar workers in the workplace, the rhythm of life in 996 consumes their physical health and leaves them no time to go to the "outdoor + gym". The time for rest at home has become the best scene for fitness. Compared with traditional physical gyms, people in home scenarios have higher demands for online fitness. In April 2021, the monthly active users of the Internet sports and fitness platform reached 54.79 million, with a rapid growth, a year-on-year increase of 100%, the weekly open rate of sports and fitness applications continued to rise, users’ fitness exercise habits were formed, and the trend of online sports and fitness was unstoppable (data from 2021 China Sports and Fitness Industry Report-fastdata). 3. Nationalization of sports - the transformation of users' health awareness and health values A strong body is the guarantee for people to live and work happily. The impact of the epidemic has made people realize the importance of health again. People's health awareness and fitness habits h
 The trend of online sports and fitness is strengthened content media
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