By now, you should know how to measure your content marketing efforts, but what metrics should you be tracking to Finland Phone Number List gain an understanding of your seo strategy? The digital age is also one of excess; excess tools, excess platforms, excess information. You need to be able to streamline the data and report on the fundamentals in order to optimize your performance and attract, engage and convert your customers. The seo metrics that matter keyword performance and rankings: keywords are the Finland Phone Number List common starting point of any seo strategy, but how do you know if you’re ranking for your chosen keywords. And are your chosen keywords even the most appropriate for your overall goals (which I’m assuming are to outrank your competitors and drive traffic to your website)? Get analytical. You can use the google ad words keyword planner to Finland Phone Number List generate information on search volume data and new keywords, and implement those keywords when optimizing your website and creating content for it. Then, you can measure the performance of those keywords by discerning how well your website is ranking for those key search terms, and whether they are driving traffic to your website. Google ad words: under the Finland Phone Number List “keywords” tab within “campaigns”, you can view information on the number of interactions (clicks or views), impressions, cpcs and costs for your keywords. Additionally, you have the ability to create and run a more detailed keyword performance report for selected accounts and campaigns with added conversion insights. The Finland Phone Number List seo metrics that matter- google ad words | a practical guide to seo metrics google analytics: you can also find data on the performance of your keywords in google analytics by clicking the “acquisition” tab, accessing “all traffic “channels” and “organic search”, which will provide you with essential information on a keyword basis. To Finland Phone Number List do this you must link google analytics to search console/webmaster tools – note keyword data is only available when the search is performed.