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Named “Waste Bread”, the sourdough is made by turning day-old unsold loaves into breadcrumbs, before making them into a porridge-type mix. This is then added to a fresh white sourdough dough, resulting in a fresh loaf with the recycled bread making up a third of its ingredients.

Since launching the recycled loaf at London, the bakeries has expanded its waste-reducing range to feature other products, including baguettes turned into croutons and savoury crackers made with leftover cheese rinds.

This move comes at a time when food companies are launching eco initiatives in a drive to be more sustainable. 🥐 🥯 🍞 🥖 🥨 🥐 🥯 🍞 🥖 🥨


👨🏻‍🌾 Ending hunger is one of the most urgent and widespread milestones to be reached in terms of development.

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