A survey of more than 200,000 children by market intelligence company Kids Insights has shown that when it comes to food and drink decisions, children have an ever-increasing purchase power in the household.
Not only that, but they also have very ‘real’ considerations, for example environmental concerns, that influence their shopping habits.
They concern for the environment is showing consistent growth, indicative of how the ethics surrounding what they consume are integral.
It is more important than ever for our goal to keep kids and teens engaged, we need to act fast!
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