Google Analytics Event Tracking is a useful feature that allows you to record interactions with website elements that aren't tracked as standard within Google Analytics.
Google Analytics event tracking is an invaluable feature that allows you to record interactions with website elements that aren't tracked by default within Google Analytics.
Simply add a code snippet to your site to track event Cork Used Bicycles Shop interactions and see how long users spend watching videos and which fields on the form they visit.
In this post, I'll show you how to edit the code on your site, or if you're unsure about editing the code, use Google Tag Manager to manually track events.
Set event tracking manually or use Tag Manager to automate it-Google Analytics event tracking
You can manually set event tracking for each link or use Google Tag Manager to automate event tracking.
What can I use Google Analytics event tracking for?
Before elaborating on how to set everything. Let's take a look at some of the different ways you can use event tracking to measure your site's visitor engagement. Here are some common uses for event tracking:
Tracking outbound link clicks to other websites.
Understand the number of users who clicked on a mailto email address or click-to-call phone number. This will help you better understand the number of inquiries from your site.
Track PDF and other media downloads.
Measures how it interacts with video content, such as the time spent watching the video.
Track exactly where users drop off when filling out forms or checkout fields
Monitor clicks on page-specific elements, such as "contact us" subpoenas on about pages.
We collect data about the number of users you fill out and submit, but we always recommend that you submit a thank-you page to your users whenever possible.
Event tracking allows you to count interactions that don't necessarily have to load another page on your website. Google Analytics goals can also be set based on events.
Google Analytics Event Tracking in Google Analytics-Examples of Tracked Event Categories-Google Analytics Event Tracking
Google Analytics Event Tracking in Google Analytics – Examples of Tracked Event Categories
Things to consider before you start
To use event tracking, you need to have Google Analytics installed on your website. You can do this by adding code to every page of your site, or by adding Google Tag Manager code to your site and then configuring Google Analytics tags, triggers, and variables.
Before embarking on setting up event tracking, it's important to consider the following:
There are two versions of the Google Analytics tracking code. Before applying the code referenced in this post, make sure you are using the old Universal Google Analytics (Analytics.js) code or the new Google Analytics gtag code (gtag.js) . We recommend migrating to a newer version of Google Analytics. Google has created a guide on how to move to using gtag.js. It is designed to combat Intelligent Tracking Prevention (ITP), which blocks browser cookie data.
Whether it's a PDF download or clicking an outbound link determines the elements of the site you want to track.
Adopt consistent and clear naming conventions for the various actions, labels, and category options you can use when setting up event tracking . All names for each category, action, and label will appear in the event tracking report. If the name doesn't make sense, the report doesn't make much sense later.
Decide whether you want to set up automatic event tagging on your site or manually tag the links . If you have a lot of documents and page elements to track, it may be worth setting up automatic event tagging and using Google Tag Manager events.