Different configurations for mobile and desktop will need to make some changes. Responsive and dynamic streaming sites will not require any changes. Google also released recommendations to help marketers prepare for mobile-first indexing. Understand and optimize the mobile moments that matter As Google points out, the world is full of micro-moments – the pivotal moments when a consumer interacts with a digital device
to search, be entertained, communicate with someone, or buy something. Marketers now need to look for moving patterns, signals, and cues to maintain a competitive edge. Organic search data will be essential for identifying the key moments that matter – the insights needed to strategize in a new mobile era. For example, here's some data from fax number list Google's "Micro-Moments: Your Guide to Winning the Mobile Shift": I want to know: Over 51% of smartphone users discovered a new company or product while searching on their smartphone. It all starts with research. I want to leave: There has been a
two-fold increase in “nearby” searches in the past year. Think local. I Wanna Do: Searches related to “how to” on YouTube are growing 70% every year. Produce engaging mobile content like video. I want to buy: 82% of smartphone users check their phone in store. Track, measure and attribute online and offline performance. The online customer journey has now exploded into billions of key moments,
