he current state of the fitness industry
1. It is difficult for offline physical gyms to survive
In 2020, under the heavy blow of the epidemic, due to the lack of customer sources, the income has dropped sharply or even no income, and a large number of gyms have chosen to close and withdraw as a last resort. The chain gyms that our company cooperated with also closed in Country Email List the second half of 2020, and until now we have not found a new cooperative gym.
According to the 2021 work fitness industry data report released by Zhiyan Consulting, there will be 5,555 fewer fitness clubs and 8,870 fitness studios in 2020.
Coupled with the entry of a large number of online fitness players, offline gyms are struggling to survive.
The traditional fitness places are health room equipment or outdoor running, but due to the impact of the epidemic, outdoor and gyms have more constraints, people's fitness habits have changed rapidly, and more personalized and private home fitness and online fitness needs have been derived. .
The epidemic did not create a demand for home fitness, but accelerated the refinement and change of fitness scenarios. For many busy white-collar workers in the workplace, the rhythm of life in 996 consumes their physical health and leaves them no time to go to the "outdoor + gym". The time for rest at home has become the best scene for fitness. Compared with traditional physical gyms, people in home scenarios have higher demands for online fitness.
In April 2021, the monthly active users of the Internet sports and fitness platform reached 54.79 million, with a rapid growth, a year-on-year increase of 100%, the weekly open rate of sports and fitness applications continued to rise, users’ fitness exercise habits were formed, and the trend of online sports and fitness was unstoppable (data from 2021 China Sports and Fitness Industry Report-fastdata).
3. Nationalization of sports - the transformation of users' health awareness and health values
A strong body is the guarantee for people to live and work happily. The impact of the epidemic has made people realize the importance of health again. People's health awareness and fitness habits h