Offering products that can be customized for each individual user. In this way, they manage to give a plus of interest to their brand through Jewelry Retouching exclusivity. Niche or concentrated strategy The niche segmentation strategy consists of focusing solely on a very specific segment of the public that corresponds to the profile of the company's ideal client, and forgetting about the rest of the consumers. Niche segmentation allows maximum efficiency to be achieved when adapting the offer and communication to the needs Jewelry Retouching of the client, but in exchange it loses scope. It may be appropriate in mature markets where differentiation from the competition
Is key, or where the company has operational limitations in targeting a broader industry. 3 practical examples of segmentation strategies 1) Burger King With the emergence of the coronavirus, the governments of different countries Jewelry Retouching adopted different strategies and containment measures. This forced brands to adapt different strategies for the market, in addition to changing their tone of communication. Burger King is a great example of this, since it launched two very different campaigns for Spain and Mexico: In Spain, it launched a promotion of two hamburgers for 4 euros with a family buying through its Jewelry Retouching car collection service. The communication revolved around the famous question "
Who do you love more, dad or mom?". In Mexico, the campaign encouraged consumers to place their orders via WhatsApp. As the brand had identified that its consumers Jewelry Retouching in this country like profanity, they encouraged customers to be rude in exchange for a reward. 2) Delivery This brand is dedicated to the purchase of fruits and vegetables with home delivery and without a physical store. To exactly target the right audience for their Facebook ads, they had Jewelry Retouching to combine different market segmentation criteria: People located in the distribution area of the brand. They consume fruits and vegetables regularly.