your best clients in presentations, articles, etc.Help make your customers more visible. It helps them at the same time it helps your business. After attending a presentation and reading an article, some people will approach these customers and ask questions about your business. You will benefit from the “unsolicited approval”.4. Publish your customer list.Now I can almost hear the moans. So many companies worry that their competitors are “stealing” their customers.
This fear is usually exaggerated. If you make sure you have happy customers on the list and have their permission, they are much more likely to make a recommendation than to switch to a competitor. It also helps a prospect employee email list understand what kind of clients you typically work with.5. Interview industry experts.Profiling high profile industry experts can pay off in several ways. Following the interview, they will learn about your business and what you do. This immediately prepares them to make referrals based on specialization.
As they learn more about you, they may even be able to make a referral based on reputation.6. Publicize your specialty.Many companies minimize their areas of specialization for fear that it will alienate potential customers who are not in the area of specialty. In doing so, they sacrifice a greater good. The more people who know your specialty, the more likely you are to be referred. GPs rarely receive this type of referral.How can your company promote its expertise? From our research,