Quality customer testimonials can almost be considered invaluable in the world of marketing and business. Positive word of mouth is really an important and effective way to promote your products and services. Existing customers are essentially walking advertisements if they're happy with your service, and that's crucial. Why? Well, for starters, 72% of consumers won't do anything until they hear or read a review. Additionally, consumers who see or listen to testimonials are 58% more likely to buy. Most people won't leave a review without some guidance or prompting. So to use testimonials as part of your strategy, you need to get good ones first, and then make sure your potential customers see them.
This is one of many email marketing tips that can help you turn your email communications into valuable lead generation tools. A great way to do this is to include testimonials as part of your email marketing strategy. Learn how to employee data create powerful visual ways to communicate this in your emails, then discover great ways to do it with examples from other successful brands. Customer testimonials as part of your marketing strategy The goal of your marketing strategy is to provide your customers with the information they need to make an informed purchasing decision.
Customer testimonials are an effective way to do this because they allow people to learn about the experiences of others, instead of letting the potential consumer “take your word for it”. In addition to communication, testimonials build trust and credibility. Your customers want to know that you can do more than just solve their problem; they want to know that you can do it better than the competitor. Customer testimonials also check that box. So, if someone likes your product or service, encourage them to leave a positive review or testimonial.