A 2018 study by DesignRush found that Facebook is the driving force behind e-commerce conversions, especially among millennials. Investments in marketing channels Every time companies see a higher return on investment, they are bound to reallocate their dollars in that direction. This is why more marketing money is moving towards social media and paid search ads, and away from email and offline marketing:
50% of businesses surveyed said they spent more on social media than any other marketing channel in 2018. The smaller the business, the Real Estate Photo Editing more likely it is that social media will be their primary marketing expense. 61% of companies earning less than $500,000 a year spend the most on social media, while only 44% of those earning between $5,000,001 and $10,000,000 do the same.